Client

LcWaikiki | XSide

LC Waikiki was founded in France, in 1988, by French designer Georges Amouyal and his partner. The partners created the LC Waikiki brand by adding the word “Waikiki” (referring to the famous Waikiki Beach) to “LC” which is the first letters of "Les Copains" meaning “friends” in French.

Since 2000 LC Waikiki has made itself a prominent retail brand by opening only its own stores. The project has accelerated, enabling LC Waikiki to bring its collections to its customers through  a modern chain whose number increases day by day.

XSIDE Brand Meets Teenage Demand

In 2000, the  XSIDE brand was created, to cater for  teenagers above the age of 15 who follow fashion trends closely.